Mushrooms are likely already on your radar as a next-gen nutrition powerhouse, but 2023 will see them become as mainstream as CBD and collagen. Rachel Chatterton, Head of Food Development at Holland & Barrett(opens in new tab), is predicting a “shroom boom” – that is, supplements, extracts and mushroom-derived beverages surging in popularity. “This is partly down to a shift towards eating more sustainably(opens in new tab) – the growing demand for vegan and plant-based meat alternatives will see button and shiitake mushrooms showcased as desirable meat substitutes that also pack a real flavour punch,” she explains.
Not just that, but we’ll also see medicinal mushrooms and mushroom stacking – combining shrooms with other adaptogens, like ashwagandha – continue to make headlines. The Duchess of Sussex(opens in new tab) invested in a US-based shroom coffee company, Clevr, in 2020, and the functional mushroom category is predicted to soar from $24.9bn last year to $47.2bn by 2028.
While more research is certainly needed, initial studies have found them to be nutrition powerhouses, reducing stress, easing burnout, and boosting energy, relaxation, immunity and more. I’m a personal fan of the DIRTEA mushroom cacao super blend, a hug-in-a-mug of organic raw cacao, reishi and ashwagandha.