In all cases, the Superbrands brand is a quality indicator, an awareness-raising and decision-strengthening communication tool, helping to stand out from the competition and providing opportunities for reliable quality to become a success story.
What is Superbrands?
“Superbrands is a brand that has earned an excellent reputation in its field. The values associated with brands provide emotional and / or tangible benefits that consumers recognize and expect. ”
Operating since 1995, the Superbrands Program, which rewards the best consumer brands, and the Business Superbrands Program, which awards the most successful business brands, is present in more than 90 countries around the world. The selection process follows the same principles in all countries: participation in the award process is free for brands, and recipients are highlighted through a multi-stage research process. Researchers screen brands based on several criteria, and the final evaluation is made by a committee of independent experts.